Prism Group, a leading name in luxury brands, has strengthened its market position since the introduction of its Oud-inspired fragrances, Kindus perfumes, into the UAE and other GCC markets.

The Kindus line of products include fragrances such as Alef, Siin, Ayn, Dal, Jeem, Meem and Raa, encased in beautiful bottles representing Arabic culture and calligraphy, said a statement from the company.

Kindus perfumes debuted in the UAE, Saudi Arabia and Oman markets in 2014, and broke into Qatar, Kuwait, and Bahrain in early 2015, it added.

Mohammad Abdul Jalil Musabih, CEO of Prism Group and creator of the Kindus brand, said: “Although we are newcomers into the fragrance market, our sales in the UAE has seen triple digit growth, while in the GCC we are experiencing double digit growth from the ‘mature’ Saudi Arabia and Oman markets.”

The cosmetics market comprising personal care, cosmetics, deodorants, fragrances, hair care, and skin care products, is expected to grow annually by 4.25 per cent to reach Dh110.2 billion ($30 billon) by 2018 in the Middle East, according to a report by Euromonitor International (EMI) in 2014.

In comparison, globally, the cosmetics market is expected to grow by 2.95 per cent annually over the same period. The same report noted that the cosmetics market in the Middle East is dominated by fragrances accounting for nearly 20 per cent of the market or Dh34.9 billion ($9.5 billion) in sales.

In the Middle East region, the UAE, Saudi Arabia, and Iran account for 37 per cent or Dh34.8 billion ($9.4 billion) in sales of the Dh93.7 billion ($25.5 billion) market for cosmetics, according to the report by EMI.
 
‘’We recognise that we have a strong and highly successful product in Kindus perfumes, however, to ensure we maintain this upward trend, we hope to expand our product range by adding, Dokhoon, Oud Maatar, and three new spray products, and our geographic reach. We especially have our eyes on Iran,” Musabih added.

Iran is the second biggest market for cosmetics in the Middle East region by revenue, trailing behind Saudi Arabia, and is the 7th largest cosmetics market globally. With the ease on sanctions, coupled with demographic characteristics that suggest a growing young and brand conscious populace, Kindus would do well to supply their premium fragrances in the burgeoning market.  

In the UAE and GCC too, the Kindus brand available at leading cosmetics shops is setting a trend of purchasing products that are reflective of the home culture and offer unique fragrances, it added. – TradeArabia News Service