Equate Petrochemical Company, Kuwait's first international petrochemical joint venture, has maintained collaborations with a number of official and civic organisations to support children-related sustainability efforts.

Equate has contributed for the second consecutive year in a row to the efforts of the Kuwait Association for the Care of Children in Hospital (Kacch) by providing a number of giveaways to bring joy to the children, said a statement from the company.

During 2012, Equate and Kacch launched the Painting Smiles (PS) campaign to create community awareness about children receiving medical care in hospitals.

The campaign included an art exhibition that involved selling paintings done by the children and Kuwaiti artists with all proceeds being for the benefit of Kacch.

Additionally, the company also presented giveaways to members of Children Home, which includes orphans under the care of the Ministry of Social Affairs & Labour, it added.

The giveaways were presented to Kacch and Children Home by the company’s strategic sourcing specialist Shirin Kamshad; and environmental engineer Asrar Mohammad, who are members of the Equate Sustainability Committee, said the statement.

Abeer Al Omar, senior executive for corporate communications and government affairs at Equate, said: “At all times and every place, human resources represent the cornerstone required for the success and progress of any country, society and organisation.”

“That makes it critical to provide the suitable environment to develop and support all individuals, especially children due to their critical role in achieving sustainability at various levels,” he added.

Al Omar, who also heads the Equate Sustainability Committee, said: “This continuous partnership with Kacch and the Children Home is an integral element in embodying and implementing our ‘Partners in Success’ tagline to paint smiles within the souls of future generations.” – TradeArabia News Service