A high-level delegation from Aluminium Bahrain (Alba), a major aluminium smelter, recently visited some of its key customers in Asia and Pacific region, a statement said.

The delegation comprised Alba’s CEO Tim Murray, acting chief marketing officer Khalid A Latif, sales manager of Asia and Pacific Yogesh Kumar, and sales officer of Alba’s Hong Kong Office Enoch Kwok.

The visit aimed to improve customer satisfaction, give more insights on Alba's Line 6 Expansion Project as well as expand Alba’s customer base across Asia, according to the statement.  

Alba also took part in the annual Aluminium China conference this July. The conference is considered as one of Asia’s top trading, sourcing and networking platforms for the full aluminium industry chain, the statement said.

On the occasion, Murray declared that Alba is keen to enhance its presence in the global aluminium market and Asia Pacific is one of the key regions for the company.

“We are also pleased to meet with some of our key clients in the region -- such meetings provide us not only with hands-on experience to better understand our customers’ requirements but also the opportunity to strengthen our ties with them,” he added.

Asia represented approximately 13 per cent of Alba's total sales in 2014. - TradeArabia News Service