South Korea-based Cheil Worldwide, a global marketing solutions company, has appointed Aaron Lau as its president (International).

Lau has served as the president and chief executive officer (CEO) of Cheil Greater China since 2012 and has grown the China operations into a 1,400 staff organisation and the country’s sixth largest agency based on annual revenues.

Before joining Cheil, Lau was chairman and CEO of Bravo Asia for three years and worked at DDB for 16 years leaving as chairman and president, Asia.

He has served on a number of advisory boards including the Hong Kong Trade Development Council, HK-China Business Council and the Shanghai Xu Hui District Mayor’s International Advisory Board.

He will retain his role as president and CEO of Cheil Greater China in addition to his new position.

In his new role, Lau will lead the Cheil Global Network Team based in UK and also work with Cheil regional heads in overseas networks to further develop global and regional clients.

He will also collaborate with the leadership team under Cheil umbrella such as McKinney, IRIS, Beattie McGuiness Bungay, The Barbarian Group, Cheil Pengtai and Bravo Asia. - TradeArabia News Service