Workz, a leading provider of secure print products, packaging, logistics and supply chain services, has launched its new MacWhite scratch card which offers a 100 per cent increase in durability, greater protection against fraud and enhanced PIN visibility.

The improvements made to the product have been attributed to a combination of utilising new nanoparticle manufacturing board technologies and a new card construction developed by the company’s recently created research and development (R&D) laboratory, said a statement.

The new product features an easy scratch-off latex scratch panel with a reinforced PIN code area underneath offering twice the durability (commonly known as over-scratch performance) of previous products.  

The card also includes a new anti-tamper security panel which protects the PIN code from being fraudulently exposed.  

The company has used client feedback to help develop that product that is designed to minimise the number of after-market issues telecom operators often incur.

Meanwhile, the firm recently invested over $1 million upgrading its Dubai scratch card printing facility which comprised of a range of enhancements including a new UV inkjet variable data printer, additional inline print stations, camera and data verification upgrades, an in-house ink mixing as well as a hi-tech research & development laboratory for product testing and development.

Brad Taylor, director, said: “I believe our new MacWhite card to be a breakthrough in scratch card technology which is the result of our continual investment in human resources, product development and new equipment.  

“For instance, our lab possesses some of the most advanced and sophisticated testing apparatus available and this has enabled us to implement a very scientific approach to product development.  I believe this, together with the team’s hard work and dedication, means we have developed the most-advanced scratch card on the market.  

“Subsequently, this gives telecom operators a highly reliable, strong-performing product that eliminates some of the very costly after-sales issues they habitually face.  We are hoping that both our clients and their customers will find our new MacWhite scratch card something of a revelation. ” - TradeArabia News Service