The Dubai Airport Freezone Authority (Dafza) has launched a Happiness Meter, in cooperation with Dubai Smart Government aiming to measure the satisfaction and happiness of the public on government services.

The Happiness Meter represents a turnaround in the transformation process of Dafza to a ‘Smart City’ as it provides a comprehensive electronic platform that ensures the live measurement of customer satisfaction.

This is achieved by following up on their needs and ensuring constant communication in order to improve the quality of services provided to meet their expectations.

The Happiness Meter system will be implemented in three phases—the first and second phase will see the incorporation of the Happiness Meter into Dafza’s website and call centres, which will allow customers to determine the level of their happiness towards the services provided to them once completed.

The third phase includes the integration of the Happiness Meter into Dafza’s application for mobile phones and smart devices.

According to Dafza, the Happiness Meter includes a questionnaire aimed at evaluating the quality of services provided through Dafza website and customer service centre while also monitoring the performance of employees and the efficiency of the freezone's communication channels.

The questionnaires will be collected on a daily basis to be evaluated and classified according to standard criteria for determining the levels of customer happiness and providing comprehensive solutions for developing and promoting services in line with the needs and requirements of customers.

Buthaina Bin Fahad, senior director of ICT, Dafza said: “The implementation of the ‘Happiness Meter’ is part of Dafza’s commitment towards working on developing the customer service culture. Providing high-quality services to customers and raising the level of their satisfaction are top priorities for Dafza, which is keen on promoting the portfolio of services to the highest international standards and best practices.”

“The ‘Happiness Meter’ is an ideal tool that proves we are on the right path towards achieving our strategic objectives for growth and facing potential challenges proactively in our continuing efforts to transform into a Smart City,” she added.

Dafza has also revealed its plans to start on other smart projects focusing on key concerns like saving energy consumption, controlling security gates, managing traffic and parking in the free zone, providing smart signage and billboards and other value-added projects. – TradeArabia News Service