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BID TO BOOST MARKET SHARE

Egyptian Steel aims to hike market share.

Egyptian Steel plans 2 new factories, sees big demand

CAIRO, February 11, 2015

Egyptian Steel expects to open two new factories by the middle of 2016, raising capacity to 3.5 million tonnes per year and boosting its market share, chairman Ahmed Abou Hashima said.

In addition to its plants in Alexandria and Port Said, it aims to launch a 3.5 billion Egyptian pound ($460 million) facility in the Nile city of Beni Suef this July or August with an annual capacity of 1.36 million tonnes.

It also hopes to start a factory in Ain Sukhna on the Red Sea by mid-2016, said Abou Hashima.

"We are seeking to acquire 20-25 per cent of market share after production starts in all of these factories," he said. Egyptian Steel currently claims 10 per cent of the market.

"There is strong demand in the market and we expect that there will be growth. Many projects. Housing. Construction. Infrastructure."

The expansion plans reflect growing optimism that the economy can recover after years of turmoil triggered by the uprising that toppled autocrat Hosni Mubarak in 2011.

Egyptian Steel currently produces 800,000 tonnes of steel per year and aims to raise capacity to 3.5 million tonnes annually once its new projects are completed.

Abou Hashima said it was looking at a feasibility study for a fifth factory that would be powered by coal.

He also said he was involved in organising an investment conference in the Red Sea resort of Sharm el-Sheikh in March that the government hopes will attract billions of dollars of cash.

"We will have real investment," he said, praising President Abdel Fattah al-Sisi's efforts to improve government finances and cut bureaucracy.

Egyptian Steel was established in 2010 as a joint venture between Egyptian and Qatari interests that brought together three existing firms. Egyptian Steel now has capital of about 2.2 billion Egyptian pounds ($290 million) and plans to raise a further 350-400 million.

Abou Hashima reiterated it is preparing for an initial public offering, but added: "We must finish the factories first." – Reuters




Tags: factories | Egyptian Steel |

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