Karcher, a leader in cleaning technology solutions, has opened a new centre in Doha, Qatar, with plans to open facilities in Bahrain, Kuwait and a second centre in UAE, bringing the total to eight centres in the region.

Ambassador of the Federal Republic of Germany to Qatar Angelika Storz-Chakarji led the roster of guests during the opening ceremony, which was also attended by representatives from Karcher Middle East and Qatar Trading Company (QTC), as well as key industry players.

“The centre is a pivotal platform for the Qatar market. It provides users with professional cleaning solutions and products, as well as access to a dedicated after-sales service, repairs and maintenance. The Karcher Centre also serves as a sales outlet and customer service for both our professional and home and garden products,” said Richard Nouira, managing director of Karcher Middle East.

The Qatar facility, which is a joint undertaking with QTC, joins three other Karcher Centres located in Dubai (UAE), Oman and Egypt.

Nouira said the company plans to open a Karcher Centre in Bahrain in the first quarter of 2015, while another is underway in Kuwait and a second centre in Dubai is also in the pipeline, bringing the total dedicated Karcher Centres in the region to eight.

“Karcher’s operations in the Middle East have seen consistent growth over the past years as the cleaning and hygiene industry gathers pace. We sold 13,280 machines in Qatar in 2014 and had 31,720 after-market spares and accessories,” Nouira said.

In Qatar, Karcher posts double-digit growth as its sales performance remains upbeat with the support of QTC, which has developed a long-term partnership with Karcher.

“The business relationship between QTC and Karcher has become even more solid as the years go by,” said Tariq M Al Shamlan, managing partner of Qatar Trading Company in Doha.

“The Karcher Centre will be a flagship facility in the Qatari market, reinforcing the combined strength of Karcher’s cleaning solutions and QTC’s market knowledge to provide a best in class service to all customers.” – TradeArabia News Service