Deep Casing Tools has established a new brand office in Jebel Ali Free Zone (Jafza) in the UAE.

Local sales and operational services have contributed to the company’s success and the establishment of a new regional base underpins the commitment to customers, said a statement.

The combined office and warehouse facility will also provide a supply base for the growing demand for tools in the Far East, where supply agreements have recently been signed with major contractors in Malaysia and Vietnam, besides serving its established Middle East market.

Deep Casing Tools doubled its revenue year-on-year to £9 million ($13.6 million) last year, said the statement.

To support this growth, a new post has been created and John Rider has been appointed as vice president, Middle East and Asia Pacific, based in UAE, it said.

Lance Davis, chief executive officer, said: "I am delighted that John has decided to join us. His considerable industry knowledge of field operations and his global commercial and technical sales experience will be invaluable in strengthening Deep Casing Tools’ growth strategy." - TradeArabia News Service