Bahraini-based The Living Concepts (TLC), owner of the brand and international franchise Maya La Chocolaterie, has announced the early termination of the franchise agreement with Business Trading Company (BTC) of Qatar.   

BTC, which once owned the franchise territories of Maya La Chocolaterie in Qatar, UAE, Jordan, Lebanon and Oman, shall no longer be operating or representing the brands in these territories, said a statement from the company.

Commenting on the move, TLC managing director Hamad Janahi said: “We are confident that the termination came at the best interest for the Maya La Chocolaterie brand. This presents us the opportunity of re-entering these markets under new management and ownership.”

Operations of the Qatar, UAE and Jordan territories shall remain closed until further notice, he added.

Maya La Chocolaterie was conceptualised and introduced by The Living Concepts Bahrain with the aim of creating an international brand that serves the finest chocolates all produced in Bahrain, said a statement from TLC.

It is a unique chocolate boutique concept focused on the pure delicacy and passion of serving exquisite chocolate desserts, drinks and products, it stated.

With the talents of many young Bahraini companies such as award winning Inoui & Neo-Designs, the first Maya La Chocolaterie flag-ship store opened its doors to the public in 2007, creating a phenomenon of chocolate life style in Bahrain.  

The brand skyrocketed in the Middle East to be the top Chocolaterie in the region and today Maya La Chocolaterie can be found in Bahrain, Saudi Arabia, Kuwait and opening soon in Jeddah and Damam, said Janahi.

Franchise talks are currently underway for the expansion of the brand in the US, UK, India, Dubai (UAE) and Singapore, he added.-TradeArabia News Service