Organised by the Hong Kong Trade Development Council (HKTDC), the event is taking place at the Grand Ballroom of the Conrad Dubai Hotel, and will conclude on November 11.

Hong Kong is Asia’s lifestyle trendsetter with major international brands using the city as a base to showcase their products and services in the region.

Lifestyle Expo in Dubai features stylish and quality products: consumer electronics and ICT; gifts and premium; household products and electrical appliances; fashion and accessories; as well as a range of toys, food and beauty products. The participating companies from Hong Kong are keen to explore new partnerships with their counterparts in the UAE and the Middle East.

This event follows the success of the inaugural Lifestyle Expo in Dubai last year. Similar shows have been successfully staged in other major cities, including Budapest, Hungary; Mumbai, India; Warsaw, Poland; Jakarta, Indonesia; and Istanbul, Turkey.

During the expo, the HKTDC will provide one-on-one business-matching services for buyers, as well as online sourcing solutions and sourcing publications. Participants will include importers, distributors, mass retailers, mail-order houses, department stores and specialist suppliers from the UAE and neighbouring countries.

The HKTDC’s Small-Order Zone will allow buyers to place orders of between 50 and 1,000 pieces. The award-winning initiative helps small and medium-sized buyers and exhibitors to expand their business and remain competitive. – TradeArabia News service