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Latest additions to the Iseries collection from Serta

DFMC adds new products to Serta mattress line

DUBAI, September 28, 2014



Dubai Furniture Manufacturing Company (DFMC), a market leader in premium mattress segment in Middle East, has introduced the “Graphi Cool” and “Graphi Comfort” mattresses, latest additions to the Iseries collection from Serta.

The products were unveiled at The Hotel Show, the largest hotel supply event in the Mena region taking place at the Dubai World Trade Centre from September 28 to 30.

Graphi Cool and Graphi Comfort mattresses are manufactured using Graphinex technology, an advanced gel infusion technology that provides advanced pressure relief and more support for a cooler sleep and unchanging comfort. Both products use graphite-infused visco foam; graphite has an inherent property of thermal insulation (low rate of heat transfer therefore maintains the coolness of the mattress whatever the temperature of the room is). Other mattresses manufacturers use memory foam that produce heat but the graphite-infused visco foam present in both Graphi Cool and Graphi Comfort mattresses maintain the optimal temperature on the surface of the mattress so that the customers can achieve deeper levels of sleep without feeling moisture or sweat during sleep.

An outstanding feature of Graphi Cool mattress is the use of latex in quilting, an expertise that is only available at DFMC because it requires sophisticated machinery and skill.

Sundar Rajan, CEO, Dubai Furniture Manufacturing Company, said: “We are committed to innovation and in exceeding customer expectations, thus, we constantly conduct research to ensure we offer our customers comfortable, cool and sound sleep which is the main objective of any mattress. The new additions to the Iseries collection from Serta are manufactured with latest technology using materials that will minimise heat and maintain the optimal temperature on the mattresses surface.” – TradeArabia News Service

 




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