F5 Networks, a global leader in application delivery networking, has appointed Saudi national Mamduh Allam as country manager for the Saudi Arabia.


Allam’s appointment comes as the company expands its visibility in the kingdom’s burgeoning IT sector-- the largest in the Middle East.

 Analyst IDC recently predicted that the country’s overall IT spending will increase 10.7 per cent year on year in 2014 to $11.50 billion.


Reporting directly to Diego Arrabal, F5’s vice president of sales for Southern Europe and the Middle East, Allam will lead a team focused on helping organisations optimise the delivery, security, performance and availability of network-based applications across on premise, cloud and hybrid environments. He will also work with customers to highlight the benefits of the F5 Synthesis framework—combining high performance services fabric with intelligent services orchestration and simplified business models.


“Mamduh is a fantastic addition to F5, and will be instrumental in driving overall growth, as well as strengthening our partner relationships across the Kingdom.  Saudi Arabia is a key strategic market for us globally, and his experience and insight will prove a major asset moving forward,” said Arrabal.


Prior to Intigral, Allam was communication sector director at Microsoft in Riyadh, where his achievements included helping to close one of the largest private sector cloud project deals in the Middle East and Africa Region.


He has also worked as senior business development manager at Cisco where, among other things, he was instrumental in launching the company’s Smart & Connected Communities business in the Kingdom.


In addition, Allam has held several leadership positions at technology companies in the USA. Allam has a bachelor degree in Mechanical, CAD design, and programming engineering from Eastern Michigan University, USA. – TradeArabia News Service