A total 228 exhibitors will showcase a wide range of innovative products and solutions designed to attract regional buyers at an upcoming hardware and tools exhibition in Dubai.

Hardware+Tools Middle East 2013, the region’s only dedicated trade and business development event for its sector, will run from June 11 to 13 at Dubai International Convention and Exhibition Centre.

The trade exhibition is set to open larger than the previous edition, with organiser, Epoc Messe Frankfurt revealing that it will cover 2,490 sq m of the exhibition venue, marking a rise of 16 per cent over the 2012 edition.

International hardware, tools and machinery manufacturers are increasingly looking towards the markets of the Middle East for sustained growth and development. The regional markets are currently enjoying a resurgence in real estate activity as well as witnessing a large number of infrastructure projects getting underway.

The fair will feature a wide range of manufacturers and suppliers showcasing cost effective solutions aimed at grabbing the interest of Middle Eastern buyers.

“With the Middle East market for hardware, tools and machinery exhibiting a continuing potential for growth, leading manufacturers and suppliers remain interested in expanding into the region,” said Ahmed Pauwels, CEO Epoc Messe Frankfurt.

“Hardware+Tools Middle East being the only dedicated trade show for these sectors, provides exhibitors with an effective networking platform that generates a wide range of business opportunities and opens up hard to access markets,” he added.

The growing interest in the region from international manufacturers is borne out by this growth in Hardware+Tools Middle East 2013. The exhibition will feature participants from Europe and Asia, especially from China, Taiwan and India, who will be looking to attract regional buyers with their innovative, cost effective product ranges.

Hardware+Tools Middle East 2013 will feature a larger Chinese Pavilion and for the first time ever pavilion participation of Indian exhibitors, driven by the support of the Ludhiana Hand Tools Association. This is in addition to established exhibitors from traditional manufacturing regions in Europe, including exhibitors from Germany, UK, Italy and Turkey.

Stonex Europe SRL from Italy will be showcasing their range of ISO certified products for the construction sector. These include GPS devices, laser scanners and echo sounders.

Marco Pilla said: “The Middle East region is an important market for us. It is for this reason that Hardware+Tools Middle East is a good platform for us to showcase our range of products and services to our existing customers here as well as to potential new clients. We are looking forward to a successful time in Dubai next week.”

The trade fair has four main focus areas: Tools, Machinery, Materials and Hardware. – TradeArabia News Service