Synergics-Mena has announced the launch of its operations in Bahrain, from where it will serve a host of corporates and other private and public sector organisations in the region.

Synergics delivers its services by engaging industry opinion leaders ("IOLs") from around the world and across multiple disciplines relevant to any particular technology or project, a statement from the company said.

Through the effective engagement of IOLs, clients are able to penetrate the mindset of a marketplace by gathering together key audiences, attracting champions and stakeholders, creating market pull, minimising risks and, ultimately, reducing time to market and sales through alliances and partnerships with investors, peers, suppliers and potential clients, the statement said.

Collaboration with IOLs help clients with the actual implementation and execution of project development plans from inception through to the development of comprehensive and bankable agreements including technology partners, funding partners, sales (long-term off-take agreements), construction, and allocation of raw material.

It aims to help companies and R&D organisations to both identify business challenges and opportunities and accelerate the commercialisation of new technologies to reach the market place in the shortest time and with the lowest cost.  

Synergics-Mena will offer clients across the Middle East region with access to its services and expert approach to accelerating technology commercialisation and project development & execution.

They are also critical for government organisations in the region seeking to implement massive infrastructure and other development projects requiring significant multi-disciplinary expertise in order to effectively gauge and manage their feasibility and develop and complete them on time and budget.

Abdullah Al Dhowayan, chairman of Synergics-Mena, said: “This is an important time of growth and development across the region and we believe that Synergics’ unique approach to consultancy can be an important catalyst for accelerating project development.”

“With the benefit of the firm’s long-standing track record and its work with leading global companies, Synergics has considerable expertise and insight to offer corporates and government agencies in the region, which are seeking to achieve growth and develop new and strategic projects, products and technologies.”

“The IOL-based approach taken by Synergics in our work is especially attractive in the Middle East market,” said Abdullah AlSubyani, managing partner of Synergics-Mena. “We go beyond providing reports to clients informing them of market potential and opportunity. Synergics works with clients to quickly and effectively act on market opportunities and takes clients through each of the steps necessary to more quickly and effectively reach their business targets.”

“This is a new concept for the region and we look forward to supporting clients as they grow their businesses and enhance their contributions to overall development of the regional economies, which require support and solutions for greater innovation, diversification and fast execution,” he said.

Jack Dyer, CEO of Synergics Corporation, US, said: “As companies, markets and economies in the region continue their rapid development, it is essential to ensure that opportunities are being maximised and resources effectively channeled. The very name – Synergics – stems from the view, which we have put into practice, that one can organise and therefore more economically access substantial market & industry resources in order to maximise knowledge and the ability to innovate.”

“With the establishment of Synergics-Mena in the Middle East, we are very excited about the opportunity to put our expertise and market reach at the disposal of Mena-based companies and governments in order to help them accelerate and achieve similar innovation and growth in a timely and efficient manner.”

The firm will utilise the expertise of Synergics’ team of more than 40 expert practitioners and a network spanning business and industry opinion leaders, experts, executives from across industries around the world.
 
The company will also be staffed by local and regional consultants to ensure that Synergics’ approach, as required, is effectively tailored to the needs of the region and specific aspects of its business culture and environment, the statement said.

Synergics-Mena is a joint venture between Synergics Corporation, United States, and Saudi Arabian business groups. – TradeArabia News Service