Successes and failures of more than 1,400 companies will be discussed at the ongoing Balanced Scorecard Forum taking place at The Address Hotel in Dubai Marina.

The event which will go on till April 26 will see chief executives and high profiled businessmen and women gather to gain insight into strategy execution successes and new management concepts, a statement from the organisers said.

One of the highlights of the forum will be strategy guru, Jeroen de Flander’s presentation on “why companies fail to execute their strategy successfully”, which draws on research with over 1400 companies.

“The forum is a unique opportunity for the region’s leaders and strategy performance practitioners to get a comprehensive update on the latest essential tools for successful strategy execution,” said Vanessa Heywood, conference director, IIR Middle East. “This popular management tool, used not only in companies in the GCC region but around the world, works to ensure the full alignment of an organisation behind its strategic objectives and helps organisations achieve their goals.”

Pioneers of the Balanced Scorecard, Dr Robert Kaplan and Dr David Norton will present their famous Masterclass sessions in which they will discuss the latest innovations in strategy mapping, alignment and linking strategy to operations, the statement said.

Dr Kaplan will take on the topic of strategy execution, discussing best practice cases, it said. He will demonstrate how Volkswagen do Brasil (VWB) grew revenue by 80 per cent in four years, doubled employee engagement, and improved internal processes through the organisation’s implementation of a sustainable strategy management system.

The Forum is sponsored by Ernst and Young, Palladium, Addima Consulting, Iycon, QPR and Connecting People 2 Strategy. – TradeArabia News Service