Global marine terminal operator DP World, in partnership with the Saïd Business School at Oxford University, has led a workshop for the school's MBA students to highlight how good strategy drives good business.

The move is in line with its commitment to promote business innovation and strategic planning, a statement from DP World said.

The workshop, arranged by DP World director of corporate strategy, Ayesha Sultan, and Oxford University representatives, engaged the next generation of business leaders in strategic business planning - evaluating real world challenges and thinking through how business can respond in periods of volatility and uncertainty.

DP World supports the Oxford Centre for Entrepreneurship and Innovation (OxCEI) at the Saïd School by sponsoring the chair of professor of entrepreneurship and innovation and actively engages with the students as part of its role, the statement said.

Anwar Ahmed Wajdi, senior vice president, commercial and strategy, DP World, said: "Innovative thinking and long-term, sustainable planning are DP World's key drivers, and we are delighted to engage with students at the Saïd Business School to share our thinking on these vital aspects of business.  The workshop was an excellent forum for what was a lively discussion, and it is exciting to hear the students' ideas about strategy, innovation and business.”

“By organising and being actively involved in such events, we are participating in the growth and development of the next generation of business leaders, which is very much in line with our overarching commitment to contributing to and engaging with the community," he said.

"This an exercise in thought leadership, going beyond our usual sphere and talking to a different audience about the way we work,” Sultan said.

"Bringing 'strategy in action' into a classroom is easier said than done,” said professor Mari Sako, instructor-in-charge, MBA global strategy, Saïd Business School. “The students, representing at least fifteen nationalities, also appreciated the focus on a global company headquartered in an emerging economy." – TradeArabia News Service