Pan Emirates, a regional super brand in home furniture, accessories and decor retail, said it has partnered with Barloworld Logistics to optimise its retail supply chain.

Barloworld Logistics is one of the leading logistics and supply chain management businesses in southern Africa, with full-fledged operations in the UAE, China, Spain, Portugal, Germany and the United Kingdom.

An agreement was signed by Pan Emirates chairman Abdul Rehman Al Shamsi and Barloworld Logistics Group CEO Steve Ford at a function held at the Pan Emirates office in Sharjah.

Pan Emirates, a destination of choice for home shoppers looking for the widest range of stylish and trendy furniture ranging from contemporary, classic, chic, Victorian & Rustic styles in the UAE and across the GCC, has been steadily embracing new strategies in their relentless endeavour to be the best in the industry.

With 20 years of experience in home furnishing retail, the goal has been to make every home in the region stylish, comfortable and cozy without compromising on standards in quality and value.

Mohammed Katawala, the finance director of Pan Emirates, said: “We are in the process of an aggressive growth strategy in the GCC and recognised the need to align our supply chain to our business strategy.

'Supply chain costs form a big part of the final product cost, and if not managed properly, could prevent us from achieving our goals and ultimately put the business at risk,' explained Katawala.

'We wanted to have an expert look at our supply chain holistically to optimize it and align it to our business needs,' he added.

Frank Courtney, the CEO of Barloworld Logistics ME and Asia said, “Long-term partnerships with blue chip clients not only highlight our capabilities but also our commitment to delivering smart supply chain solutions that work well into the future.'

'The first six months of our engagement with Pan Emirates will be used to map, design and implement the solution; the second six months will be for the deployment and entrenchment of best practices in the business,' Courtney noted.

“The key to this relationship is partnership and we look forward to adding sustainable value to Pan Emirates and its customers as we progress,” he added.-TradeArabia News Service