Saudi Post is set to showcase its landmark ‘e-Mall’ initiative at the PosTech 2011, a dedicated technology event for the post and parcel sectors, which opens in Dubai on Monday.

Saudi Post is the founder of the PosTech conference, now in its third year. The inaugural session was held in Jeddah with the participation of more than 140 countries.

Dr Mohammad Bin Saleh Bin Taher Bentin, Saudi Post president and CEO, will present a paper titled “The Post as Sales Portal: Hosting a Virtual Shopping Mall” at the event, the world's first specialized conference on information and post technologies.

“The e-Mall portal of Saudi Post has attracted the attention of many postal institutions around the world,” Dr Bentin said.

The portal offers a unique variety of shops and goods, a convenient payment solution and a doorstep delivery service, all integrated to support the rapid evolution of e-commerce.

The three-day conference, which is co-sponsored by Saudi Post, is being held under the theme ‘New Technology: New Post.’

The key topics will include operating in the new communications environment, exploring the challenges, and a perspective from global technology companies. Furthermore, PosTech 2011 will study the multi-channel service supplier, and technology in the operations value chain.

The conference brings together major postal bodies and major global companies specialized in the field of information technologies. It aims to exchange experiences and common interests among countries in the areas of information and post technologies.

Attended by heads of posts and officials of the Universal Postal Union, PosTech offers an opportunity to gain and exchange experiences and enhance coordination so as to facilitate better understanding and assimilation of current technologies for the provision of advanced postal services.

“Saudi Post’s sponsorship of this conference stems from its understanding of the IT industry’s potential for generating high end  job opportunities and from its vital role in implementing e-government initiatives in Saudi,” said Dr Bentin.

Within a short period of time, Saudi Post has transformed itself into a modern and powerful institution contributing effectively to community services and the national development process, he added.

Saudi Post through an advanced electronic network links its 6,000 postal outlets throughout the Kingdom, and its 12,000 employees, most of them citizens.-TradeArabia News Service