Enoc Lubricants, a division of Emirates National Oil Company (Enoc), recently discussed its growth strategies and business approaches at its annual business meeting with distributors from over 40 countries in Bali.

The two-day meeting covered presentations on the market dynamics and its impact on the lubricants industry, best business practices, and success stories from different markets.

The meeting also discussed potential for product line expansion, enhancing inventory management, growing profitability, introducing new generation oils and other relevant business areas.

“The annual meeting was a platform to celebrate achievement, share experiences and reflect on growth aspirations for the coming year,” said Saeed Abdullah Khoory, Enoc’s chief executive officer.

“It also provided our partners from all over the world the opportunity to discuss the brand going forward in 2011, in terms of growth, brand awareness, sales volumes, distribution and market share.”

Enoc Lubricants grew by 25 per cent in 2010 led by its entry in new markets such as Syria, Libya, Benin, Kenya, Burundi and Rwanda and expansion in current markets, like the UAE, Iraq and Pakistan, a statement said.

Mohammed Sadek, senior manager, Enoc Lubricants, said: “Enoc Lubricants has had a good year in terms of growth, despite challenging market conditions.  Our growth came in from new entry markets, and by expanding in the existing ones.”

“We have big plans for 2011 where we will continue to explore potential growth opportunities through strategic geographic expansion plans in line with our development goals and growth aspirations,” he added. – TradeArabia News Service