Reichle & De-Massari (R&M), the Swiss structured cabling specialist, recently inaugurated its new Middle East and Africa headquarters in the Dubai Airport Free Zone.

“Due to the rising demand from our customers such as telecom operators looking for customized solutions, R&M has inaugurated a hub in one of the region’s best business locations,” Jean Pierre Labry, MEA managing director.

“Customers will now have the benefit of R&M’s renowned Swiss quality coupled with greater flexibility, customization, and speed to implementation,” he added.

Labry noted the importance of maintaining an active and growing presence in the region as well as highlighting R&M’s role in local development and capacity building.

R&M’s new MEA headquarters will house all of its administrative, operations, assembly, and logistics functions. The hub, monitored by Swiss technical staff, allows for assembly and customization capabilities to R&M’s copper and fiber product portfolio including R&M's advanced FTTx solutions.

R&M chief operating officer Peter Reichle emphasized how the new MEA headquarters is to be the hub for the region in order to streamline logistics and bring Swiss engineered “quality and speed” faster to the market.

Speakers at the opening ceremony also underscored the sustainability-based corporate philosophy of the family-run business, whose proactive investment policy can be considered a strong commitment to its “investing in the region for the region” approach and testament to the company’s overall expansion plans. – TradeArabia News Service