Saudi Post recently launched the first e-shopping portal in the kingdom, the largest and most comprehensive virtual e-Mall developed and designed by Link Development.

The portal enables multiple vendors and stores in the kingdom with business-to-consumer (B2C) and business-to-business (B2B) e-commerce opportunities.

Link Development has crafted the new bi-lingual portal with a custom-built billing system that enables Saudi Post and the vendors to track and audit the financial transactions and details of the e-Mall. This portal provides bill presentment and payment through integration with a payment gateway for credit cards, as well as cash payments using Sadad (the government payment engine), a rarely found feature in the e-Commerce Portals in the kingdom.

The e-Mall is built to serve the various types of vendors (small, medium, or large,) with a variety of capabilities and features for each. It also includes a number of personalised and dedicated services for its online customers enabling them to view their profile, orders and value-added services.

“This innovative portal is not only a new means of revenue for us, but also for the vendors involved. With this new service, vendors save on rent, maintenance, and enable a 24-hour global selling operation,” said Dr Mohammed Banatan, CEO of Saudi Post.

“With this new e-Mall portal, vendors are able to benefit from tracking sales and customer interest to understand the regional market and customise their product selection accordingly. In turn, customers are provided with an improved quality of service in accordance with their needs,” added Irini Rafaat, managing director of Link Development.-TradeArabia News Service