The Dow Chemical Company, a global leader in science and technology, will showcase the combined innovations and solutions of Dow and Rohm and Haas for the Mena region at the Middle East Coatings Show (MECS 2010) in Dubai.

The 'MECS 2010' will run from March 29 to 31 at the Dubai International Convention and Exhibition Centre.

Formed after Dow’s acquisition of Rohm and Haas, the Dow Advanced Materials Division (AMD) is the preeminent advanced materials enterprise.

Dow Advanced Materials’ robust portfolio delivers the most comprehensive range of technologies and services currently available for formulators of architectural and industrial coatings formulations and building and construction products.

Dow is set to launch several new products and technologies and showcase its innovative solutions and formulations from the Dow Advanced Materials Division at the expo, said a top official.

“This show will be the debut for Dow as a total solutions provider for formulators in the coatings, building and construction industry in the Middle East and Africa,' remarked Dr Ilham Kadri, general manager for the Dow Advanced Materials Division in the Middle East and Africa.

'Dow has applied its combined  innovation and expertise with Rohm and Haas to expand its regional presence and raise the bar in quality and performance in order meet the demands of the Middle East market,' Dr Kadri noted.

“Dow Coating Materials, Dow Construction Chemicals, ANGUS Chemical Company, and Dow Microbial Control are all critical business units under the new Dow Advanced Materials division that offer sustainable solutions with advanced performance and cost advantages,” he added.

According to Dr Kadri, Dow is set to launch several new products for the Middle East and Africa, including the advanced technology waterborne acrylic latex polymer platform, Avanse, which offers an environmentally advanced technology in a higher performing resin that allows low VOC coatings to be used in the most demanding applications, where previously only solvent borne coatings were suitable.

To meet the demand for increased film opacity requiring less TiO2 in the formulation and improved economics, Dow will introduce Ropaque Plus and Ropaque Ultra E opacifying polymers.

For the first time in the Middle East and Africa, Dow is launching several high performance primers, an alkyd replacement solution based on patented environmental and high performing Hydrotech technology utilized in trim applications, binders for elastomeric coatings for more flexible and durable exterior coatings.

The company will also showcase a new styrene acrylic based binder that offers superior stain resistance and several additives for dispersion and stabilization to achieve an optimal balance of properties, he explained. 

The Dow stand at MECS will feature “Easy Clean Panel” panel presentations. These live demonstrations will illustrate the water and stain resistance properties imparted by Primal AC - 100, a styrene acrylic based, high-performance semi-gloss pure acrylic binder that combines excellent stain resistance with “easy to clean” properties.

A 3D house will offer visitors a virtual walk through a home to learn of the coating and construction solutions available in and around the home from Dow, Dr Kadri said.

Three papers will be presented by Dow technical experts at the MECS Technical and Business conferences, he added.-TradeArabia News Service