Saudi-based conglomerate Zamil Industrial chose Gulf Industry Fair 2008 to launch its new brand image in Bahrain.

"Bahrain is our most strategic market and our first export market so it very important to us," said Zamil Industrial Investment Company chief operating officer Abdulla M Al Zamil.

"We chose this event to bring our new brand 'Foresight, your passport to the Zamil Industrial brand' to our local and regional customers," said Al Zamil.

"Exhibitions are very important to us and this one is particularly so because it is just 50 kilometres away for us and Bahrain has always been of strategic importance to our company.

'Its close proximity and similar business environment make this an excellent venue for a conference of this nature.'

'We no longer consider Bahrain or the rest of the Gulf as export markets, since the launch of the GCC common market at the beginning of January,' he continued.

'This new common market will further push bilateral trade across the region and events like the Gulf Industry Fair will play an important part in this.

'We go to a lot of big conferences, which generate more traffic than business,' he said.

'This is more of a boutique exhibition where the visitors and buyers are very specific and focused and I believe this will result in business transactions for the company,' he added.-TradeArabia News Service