Cocoona Centre for Aesthetic Transformation, which specialises in plastic, cosmetic, dental, orthopedic, weight loss, hair transplant, dermatology and dietary services, has announced a patient safety assurance cover of up to a maximum of Dh50,000 ($13,613) for any post-operative complications of plastic surgery patients at its centre.

This is the first-of-its-kind cover announced by any aesthetic and cosmetic centre, which reinforces the unmatched safety guidelines as also the strong credentials and track record of plastic surgeries and procedures at Cocoona.

The new offer was launched at Cocoona’s branch in Al Wasl, Jumeirah on September 27.

The new patient safety assurance comes amidst a number of incidents where the patients suffer from a number of complications from plastic surgeries in centres globally, with some having long-term implications. Cocoona’s offer is not only a testimony of its safety credentials but is also a strong endorsement to the plastic surgery procedures as a whole, it said.

The assurance scheme will treat any unexpected complication from medical treatment at Cocoona for patients who had undergone treatment at Cocoona Centre. Valid for up to 10 days from the original discharge date of the procedure, the assurance covers emergency medical expense up to Dh50,000 for any additional treatment expenses and will in no circumstance reimbursed in cash or kind.  

The assurance does not cover complications related to pre-existing medical conditions or anything that is not related to the procedure performed at Cocoona or due to patient’s negligence or error.  It also is not a replacement for medical and/or life insurance policy’s that everyone should carry to safe guard their future, it said.

Dr Sanjay Parashar, consultant plastic surgeon and founder of Cocoona Centre, said: “The scheme is proof enough that we take every patient seriously. While we are extremely proud of our negligible average complication rate in our procedures, we wanted to reassure the patients that they are priceless to us and they are in safe hands.  Quality and safety as always been the key pillar for Cocoona and this safety assurance offer forms part of our commitment to the cause. Our focus is always on improving patients’ lives and creating value by addressing post-operative complications that can affect recovery and create enormous cost burdens on the patients.”

He added: “Surgeons at Cocoona are not only skilled but they also spent a lot of time in frequent training within the centre to educate themselves and learn on how to further enhance patient safety. These training programs cover patient safety, protocols, identifying an emergency, etc. among other modules to ensure safe procedures at all times.”

The launch of the new patient assurance coincides with the surging trends in plastic surgery in Dubai and across the region. According to industry estimates, the number of plastic surgeons per capita in Dubai is among the highest in the world, it said. - TradeArabia News Service