Kaya launches breast cancer awareness drive
DUBAI, October 1, 2015
Kaya Skin Clinic, a leading international skin care clinic in Middle East, has launched a social, fun and unique campaign this year as part of its annual support to the month-long breast cancer awareness drive in October.
Running for the fifth consecutive year, Kaya’s breast cancer initiative this year titled as the #PowerOfThree, aims to both excite and engage every woman to take part in it, said a statement.
An initiative which will run across all Kaya clinics in the region, and effectively harness the potential of social media, the #PowerOfThree, speaks to every woman to raise awareness about the importance of the early detection, done through the self-check, using the first three fingers, it said.
The ladies have been asked to perform the self-examination, then paint their first three nails with pink, which is the universal colour of Breast Cancer Awareness.
After that they will act as ambassadors to spread awareness about the importance of early detection and ask their friends to do the same. This initiative has been designed to encourage friends have fun and spread awareness about the issue through social media, said the statement.
To give this more encouragement, Kaya is offering a 15 per cent discount on all its packages in the month of October, for whoever supports the cause and walks in with only three fingers painted in pink.
To join the initiative, clients are encouraged to take pictures of themselves showing their three painted fingers and upload to social media (Facebook and Instagram) with the #PowerOfThree, it added. - TradeArabia News Service
