Ericsson participated in the ’Vision Zero Qatar-Sweden Power Talk’, for the first time, with the aim of showcasing how the Ericsson Intelligent Transport System (ITS) can contribute to safer transportation in Qatar.

The aim of the event was to introduce Sweden’s Vision Zero, a leading road safety vision calling for cooperation between industry, academia and authorities. It’s an ethical platform aiming to reduce the number of fatalities and serious injuries in road traffic to Zero.

Ericsson was represented in this event by Rutger Reman, head of Industry and Society, Region Middle East; Shadi Sayed, account  manager Industry and Society Qatar; and Philip Strydom, head of Tranportation, Region Middle East.

Reman showcased ITS and how it can benefit Qatar’s transport sector.

“If we can contribute to the development of the transportation sector where roads are safer and people are protected, then why shouldn’t we? Now we have the solutions and the technology to create a more secure transport infrastructure in Qatar,” said Reman.

“Vision Zero is achievable; especially in light of the increase in the number of connected cars; the ICT infrastructure, which enables the Internet of Things; and Ericsson’s Connected Traffic Cloud, where cars, roads and traffic authorities will be connected, resulting in safer roads.” – TradeArabia News Service