Dubai-based Tecom business parks launched the ReVa reverse vending machine through a unique collaboration between Enpark, averda and Air Miles.

The machine enables users to exchange plastic bottles and aluminium cans for handsome rewards from the region’s premier loyalty programme, Air Miles.

Recyclers can now get recognition for their efforts by collecting two Air Miles for every unit deposited in any one of the 15 ReVa reverse vending machines located across Tecom business parks.

Saeed Bin Ghubash, director, Enpark, Tecom, said: “At Enpark we are dedicated to helping businesses grow by raising awareness for our employees and for Tecom’s thriving business community about the operational efficiencies that can be achieved through the adoption of initiatives that reduce waste and energy usage.

“By making recycling more accessible, the ReVa reverse vending machine is also working to change the habits of those working in and living near Tecom free zones.  We are, therefore, extremely pleased to be able to promote the innovative work of averda, one of Tecom’s 4,500 business partners, as this machine demonstrates first-hand exactly how such initiatives can be incorporated into commercial areas and across business communities.”

Averda’s managing director John Irvine, said: “We chose Air Miles as our redemption partner because of its simple, convenient and flexible solutions.  As an organisation it’s crucial we continue to raise recycling awareness within communities and throughout public and commercial spaces, by promoting this convenient, cutting-edge technology.

“We see involvement from stakeholders like Tecom, and support from various industries - particularly governmental, schools and universities, retail and media – as key to the sustainability and success of these initiatives.”

ReVa, with its message of ‘Renewing Nature, Rewarding You’, encourages recycling by rewarding consumers with incentives.  All cans and plastic bottles can be deposited in the ReVa reverse vending machines allowing individuals to play their own part in the UAE’s environmental progress.

Air Miles Middle East’s CEO Mark Mortimer-Davies said: “We are delighted to become the exclusive partner in this fantastic eco-friendly initiative and it’s a truly novel way for our members to collect Air Miles and redeem for their dream rewards while helping the environment.”

The 15 ReVa machines can be found in communal areas of Enpark; Dubai Internet City; Studio City; Academic City; Dubai Outsourcing Zone; International Media Production Zone; Dubai Media City; DuBiotech and Dubai Knowledge Village. – TradeArabia News Service