Kuwait-based Bader Sultan & Brothers Company (BSBC) has launched a therapy that blocks the vagal nerve signal helping patients control hunger sensations and address the lifelong challenge of obesity.

The VBloc Maestro therapy does not compromise safety, nutrition, lifestyle, or undergoing irreversible anatomical disfigurement, a statement said.

The cutting edge technology is brought exclusively by BSBC in the Mena region and was detailed by Dr James Swain, former staff surgeon at Mayo Clinic USA.

VBloc is delivered by a pacemaker-like device called the Maestro Rechargeable System. The VBloc Maestro treatment also helps combat diabetes and blood pressure and will be available throughout the Mena region soon.

Dr James Swain, a board certified surgeon highlighted the importance of VBloc Maestro therapy and its many benefits to weight loss. During his visit, he will train six well known surgeons in Kuwait on the surgical procedure of implanting the Maestro System.

Emad Al Zaben, general manager of BSBC said: “Obesity in the Middle East is rising at an alarming rate and as leaders in the field of medical services; we take such health issues very seriously. We continue bringing in extensive world-class range of products, such as VBloc Maestro, which has opened doors for patients suffering from obesity and anatomical disfigurement. VBloc Maestro is simple and most importantly safe, it minimizes side-effects and patients can feel results within 10-14 days”

“Moreover BSBC launched bodycontouringme.com website that is dedicated to educate the patients with the latest techniques in body contouring; ranging from non-invasive, minimally invasive to least invasive technologies, serving a greater segment through various languages: English, Arabic, French, Hindi, and Urdu,” Al Zaben added.

“Dr. James Swain presence in the Kuwait highlights our commitment towards the region. We are delighted to introduce to Kuwait Dr. James Swain and his work. His visit will be supported with a number of training sessions he will conduct during his stay.

“We hope his visit opens doors for patients who are reluctant or unaware that there are alternative and safe solutions to combat obesity, diabetes, high blood pressure and we wish to provide people in the Middle East with all the necessary information to broaden their spectrum on such procedures,” concluded Al Zaben.

Dr James Swain said: “I am delighted to be involved with the team from Bader Sultan & Brothers Company who are keen on educating the public as well as introducing the latest and safest technology to the Middle East.”

“Over the years Middle East has witnessed a huge demand for bariatric surgeries and I am happy to train the doctors in the Middle East with the new techniques and procedures and educate the masses by providing them with the necessary viable solutions on all related surgical procedures.”

For the first time in the Middle East and out of the US, Maestro is revealed specially for those having diabetes and blood pressure in addition to weight loss which is revolutionary as Kuwait ranks No.2 in the region for obesity and No.3 in the region for diabetes.

Dr Khaled Al Sharaf, consultant in obesity surgery at Mubarak Al Kabeer said: “Obesity surgery has been widespread in Kuwait and the most famous have been the sleeve gasterectomy and gastric bypass.”

“Many patients showed concerns before the operation and looked for alternative remedies, which encouraged a lot of doctors to look for more developed techniques which are less dangerous but achieve the same results.”

VBloc Maestro is a first-in class weight loss treatment offers patients a less invasive alternative to existing surgical weight loss procedures that may present significant risks and alter digestive system anatomy, lifestyle and food choices, the statement said.

VBloc Therapy is delivered via the Maestro System through laparoscopically implanted leads to intermittently block the vagus nerves using high-frequency, low-energy electrical impulses. It is designed to target the multiple digestive functions under control of the vagus nerves and to affect the perception of hunger and fullness. – TradeArabia News Service