Leading healthcare group, DM Healthcare, has joined with Dubai Health Authority (DHA) and Dubia Municipality to launch an awareness campaign in the Emirate today on the ill-effects of tobacco and its use in public places.

The first such event will take place at the Zabeel Park in Dubai from 4:30pm to 9pm.

Through its brand Aster, DM Healthcare will conduct free health screening for visitors to the park, said a statement.

The awareness campaign against tobacco use which was launched last year by DM Healthcare received an overwhelming response. Following requests from various corporate houses and institutions, over the past several months, the group has organised numerous health drives against tobacco use in their premises.

Padma Shri Dr Azad Moopen, chairman of DM Healthcare, said: “Tobacco usage is on an alarming rise in the UAE in spite of there being wide-spread awareness about the cancer-causing stick. We, at DM Healthcare, have committed ourselves to helping people quit the habit and hope to see a tobacco-free Dubai someday.”

As part of the campaign, DM Healthcare will introduce an informative and graphic booklet on the ill effects of tobacco use, which will be distributed free today at Zabeel Park, the statement said. – TradeArabia News Service