MSD Egypt, a healthcare leader, has launched the MSD Connect platform, a Customer Relationship Management (CRM) system.

The system helps to organise, automate and synchronise business processes and customer interactions, it said.

More than 400 MSD employees and stakeholders attended a four-day training session in Cairo on the new MSD system.

The system, the latest in the market, is web-based, which means that the user is able to easily access and fully interact with the company any time, any place using desktops, laptops, mobile phones or iPads.

MSD is a trade name of the US-based Merck & Co. – TradeArabia News Service