Al Ahli Holding Group (AAHG), the Abu Dhabi-based holding arm of the leading diversified organisation, and Gold’s Gym International, a top health and fitness firm, have signed up to build an  initial 26 gyms the UAE, Oman, Qatar and Bahrain.

“We are importing world-class fitness into the Pan-Arabian region, the likes of which have yet to be experienced by this part of the world with experiences and amenities that have never been seen before in the art of fitness,” said Mohamed Khammas, CEO of Al Ahli Holding Group.

The agreement provides AAHG with the opportunity to expand the Gold’s Gym footprint with an additional 62 gyms in key areas spanning from South Africa to Morocco and from Cyprus to Jordan and beyond bringing their total to over 88 facilities.

These key markets include 13 countries in all, making AAHG the largest potential Gold’s Gym master franchisee in the world.

The initial schedule is to develop within the UAE, with a heavy emphasis on the capital, Abu Dhabi, then to proceed onto other Emirates.

AAHG is planning enhanced facilities that range from condensed corporate clubs to full wet-clubs with swimming pools, hydro-therapy, sauna, steam and more that reflect the continuing commitment of Gold’s to expand its global presence in every region of the globe.

AAHG is one of 16 multi-territorial master licensees and the largest in the Gold’s global family. AAHG has struck direct deals with the top equipment suppliers that will showcase never before seen fitness equipment that will transform the art of fitness into the future.

“AAHG did a remarkable job with their due diligence, looking into all aspects of the business and its viability on the Arabian Peninsula,” said Joel Tallman, senior vice president of franchising & global operations for Gold’s Gym International. – TradeArabia News Service