Beautyworld Middle East has joined hands with Beiersdorf AG, the global beauty and skin care giant from Germany, for the 14th edition of the exhibition, to be held from June 7 to 9 in Dubai.

Beiersdorf, which has almost 100 years of experience in the field of skin and beauty care, will be showcasing its 'Nivea Skin Science Express' at the show. Beiersdorf Middle East posted a 22.3 per cent regional net sales growth in 2008 over 2007.

For the first time the Nivea Skin Science Express will be at Beautyworld Middle East exhibition to offer a sample of treatments, which can also be found at the new Nivea Haus Dubai which is located in the Dubai Mall.

Elisabeth Brehl, managing director of Epoc Messe Frankfurt, exhibition organizers said “Visitors can come and experience the state of the art technology in Nivea’s research sphere, where beauty therapists will give a precise analysis of skin type and hair structure, and recommend the correct product to suit the individual’s needs.”

“The Nivea Skin Science Express with its relaxing interiors and skilled therapists is a totally new way to experience one of the world's most famous skincare brands.”

Robert Taylor-Hughes, managing director of Beiersdorf ME, pointed out that the past years have seen significant changes in the lifestyles of women around the world and also in their perception of what beauty is, and the Middle East is no exception.

'It is particularly important for women to feel good, both in their own skin as well as in the social environment. A world wide survey conducted on behalf of Nivea has confirmed - for women, beauty is today more than just looking good, it is the interaction of personality, looks, well-being and interpersonal experience,' he remarked.

Beautyworld Middle East which runs alongside with Wellness and Spas Middle East, is ranked amongst the top four exhibitions in the world for the industry, and is also the largest and most successful international beauty trade fair in the region.

It is part of a series of highly successful industry events from the Messe Frankfurt family which run in Germany, India, Japan, and Buenos Aires.

Beautyworld Middle East, held in Dubai offers an ideal business platform for participants to have direct access to key decision makers from the Middle East, African and Indian Subcontinent regions.-TradeArabia News Service