VLCC, a leading scientific slimming, skin and hair care brand in UAE, Muscat and India, will debut in Bahrain on November 26.

The state of the art facility will be inaugurated by Dr Issam Fakhro, chairman of the Bahrain Chamber of Commerce and Industry (BCCI).

With over 150 centres and over a million customers, VLCC has achieved an iconic status, and is easily the biggest and the most recognised wellness brand to have emerged out of the Indian subcontinent, said a statement.

To tackle the growing epidemic of obesity, which is often labeled a silent killer, VLCC has revolutionised weight loss and weight management solutions through its highly effective scientific and safe, lifestyle modification based weight management solutions and the therapeutic approach of its beauty services.

Its unique holistic approach works without any appetite suppressants, medication, crash diets, food supplements or invasive surgeries.

“At VLCC every weight-loss plan is customised. Every client is given a tailor made realistic program which is mindful of cultural eating patterns and individual lifestyles. In addition, every weight-loss program is supplemented with essential body firming, toning and detoxifying therapies to help keep the skin firm and toned throughout the weight-loss process,” commented Sandeep Ahuja, CEO, VLCC International.

“Extensive research has shown that VLCC's programs have a higher success rate than average weight-loss management programs, and they are effective in providing solutions to obesity-related ailments and diseases in men and women of all ages, and we are delighted to be bringing this successful brand to benefit the people of Bahrain,” he added.

In 2006, VLCC opened its first centre in the Middle East, in Dubai and the VLCC Group - a $150 million company currently operates 8 wellness centres in the UAE and one in Muscat. The Group aims to operate 35 centres across the region by 2010.

By 2010 the company is also aiming to make its debut into the African continent in addition to the European market. $54 million has been earmarked to fund VLCC’s expansion in the region.

VLCC is the world's first slimming, fitness and beauty corporate to get the ISO 9001:2000, quality certification. It is also the first company of its kind in the world to get the SA: 8000 (Social Accountability) certification for implementing global corporate social responsibility standards.

The VLCC Group has also been awarded the ISO:14001 certification for meeting global environment safety norms, again a world's first for an organisation in its line of business.-TradeArabia News Service