Kalium Group of Companies said it will promote Nimue's revolutionary Microneedling Treatment in the Middle East as an exclusive distributor.

Kalium is one of the leading distributors of advanced medical equipment, skin care products and aesthetic devices in the Middle East.

The product, unveiled for the first time at the Gulf Beauty Exhibition 2008 in Dubai from May 18 to 20, is a new generation derma cosmeceutical skin care range with innovative and result-oriented skin treatment and delivery systems.

A specialised rejuvenation treatment, the Nimue Microneedling Treatment procedure can be used to treat a wide range of skin conditions including sun damaged skin, lines and wrinkles, uneven texture, superficial acne scarring and also to restore volume, elasticity, tightness and plumpness.

The treatment uses almost a minimally invasive 1mm microneedle roller to stimulate collagen induction and serves as a delivery device to increase penetration of active skin care ingredients.

Restoration of volume and plumpness of the skin, reduced pore size and improved skin texture, softening of lines and wrinkles and improvement in elasticity and improvement of superficial scars are some of the treatment benefits that is designed to achieve almost long-lasting skin rejuvenation.

The procedure is the brainchild of Dr A Parsons, who supervises the Nimue product development team. He serves on the Board of the International Society of Cosmetic Dermatology and ranks amongst the top Cosmetic Research Scientists in the world.

'Nimue is a company that has a proven track record for creative, innovative products that produce great results,' said Nazih Khattar, the managing director of Kalium Group of Companies.

'The response to the Nimue pavilion at Gulf Beauty Exhibition 2008, especially the unique Micro Needling Treatment, shows that they have struck a chord with the people of the region and we are very happy to be their exclusive distributors,' he added.

The Microneedling Treatment and other high quality Nimue products like cleansing gels, conditioners, exfoliating enzymes, the Nimue day and night fader and the eye serum are exclusively distributed in the Middle East by Kalium Group of Companies. - TradeArabia News Service