BinSina Pharmacy had launched an awareness campaign at the recently-concluded Dubai International Pharmaceuticals & Technologies Exhibition (Duphat 2008) in bid to strengthen the prevention health measures amongst the general public.

"Being the region's premier pharmaceutical event, we felt it is imperative to participate at this year's Duphat show. Our commitment to improving the pharmaceutical sector in the region stems from our solid position as the Middle East’s leading pharmacy," said Ayman Hanbali, marketing manager, BinSina Pharmacy.

BinSina Pharmacy demonstrated its top position as one of the early adopters of latest information technology solutions to revolutionise both the healthcare system and the nation's pharmaceutical supply chain, for better pharmaceutical and healthcare services in the region.

Hanbali added: "Our participation at this year's Duphat comes at a time where we have opened a new store in Dubai Outlet Mall to meet the demands of the UAE healthcare market."

"We firmly believe that having an electronic medication record for every individual is a critical step towards achieving true healthcare excellence through giving its pharmacists real-time data that ensure safety and efficiency."

"A BinSina pharmacist has an accurate and up-to-date medication list for every patient to avoid the potentially harmful effects of a negative drug interaction and to check contraindications between old and new medications."

BinSina Pharmacy has also conducted live presentations on health stories, tips, and advice via high-end plasma screens showing how to live a healthier life via the network of outlets in the UAE.

"The UAE is setting trends in providing best healthcare standards on a public and private level, not only for the growing population within the country but also for patients from across the region seeking the best medical facilities. In this respect, we have launched an awareness broadcast campaign at our 30 outlets in the UAE to enhance interaction with our customers."

As the oldest pharmacy operator in the UAE, BinSina has 5 million customers visiting its pharmacies each year and serves up to 14,000 customers a day.-TradeArabia News Service