Sohar International (formerly known as Bank Sohar) has pledged support to Injaz Oman under its corporate social responsibility (CSR) programme, Sohar Al Atta’a, with the objective of supporting and empowering youth as future business leaders and budding entrepreneurs.

The support will fund the participation of 200 students in workshops conducted by Injaz Oman with the aim to introduce them to the concept of entrepreneurship at a very early age, said a statement from the Omani bank.

Mazin Mahmood Al Raisi, senior assistant general manager and head of marketing and customer experience, handed over the support cheque to Khawla Al Harthy, chief executive officer of Injaz Oman, at the bank's headquarters in Muscat early thsi month.

Khalil Al Hedaifi, chief retail banking officer at Sohar International, said: “Over the past decade, we have seen young entrepreneurs launching their own business projects and achieving great results, hence the globally fast growing business sector known as ‘kidpreneurs’.”

“We strongly believe in investing within the segment as their talent is nothing short of a vital economic asset that will go forth to lead in various aspects of Oman’s emerging economy,” he stated.

Entitled Innovation Camp, the one-day programme will observe a bilingual delivery of challenging business activities to 200 high achieving students as they work to deliver innovative solutions in response to a range of problems.

‘I-Camp’ will give youth the opportunity to engage in exciting activities with mentors from the corporate sector expanding their entrepreneurial horizons, and direct students’ thinking towards their future in the corporate world with a memorable methodology.
    
“Supporting Injaz’s programmes helps us ensure that youth build their confidence to manage future challenges. This is very critical as competence and competitiveness are under the spotlight like never before, forming key factors that play a major role in the success and the employability of youth at a later stage," remarked Al Harthy.

"We are pleased to help facilitate this workshop for so many young people and applaud Injaz Oman’s achievements over the last decade," she added.-TradeArabia News Service