Modul University Dubai, a subsidiary of Dubai Investments PJSC and Austria’s leading international private university in the Middle East, is showcasing its academic and executive programs and leading a certified training masterclass on digital marketing in the hospitality industry at the Hotel Show, which opened today (September 17) at Dubai World Trade Centre.

A first-of-its-kind university specialised in tourism and hospitality courses in the region, Modul is currently welcoming its first batch of students at its new campus at One JLT, Jumeirah Lakes Towers, said a statement from the Austrian institution.

During the three-day event, Modul will be hosting a masterclass on ‘Developing a Digital Marketing Strategy for Revenue Optimisation’ as part of the Vision Conference.

Being conducted by Martin Kubler, lead lecturer at Modul University Dubai, the masterclass focuses on insights needed by today’s hoteliers to optimise revenue through digital marketing channels including social media, mobile and web.

In his comments, Zaid Maleh, the managing director of Modul University Dubai, said: "The Hotel Show offers a great platform for us to showcase our expertise in the hospitality and tourism domain."

"Through the masterclass, the university aims to communicate the current best practices in identifying and managing the online audiences as well as developing and managing marketing programs on social media channels," he stated.

The Austrian university, which offers European undergraduate and MBA degrees in international management and tourism and hospitality, is backed by 100-plus years’ legacy of Modul College’s excellence in tourism and hospitality education worldwide.

The courses on offer are accredited by the Knowledge and Human Development Authority, it added.-TradeArabia News Service