Manchester Business School (MBS) Middle East Centre will host a free public seminar on advanced strategic management by Professor Kevin Jagiello, strategic management director on the Global MBA programme, from the faculty of Strategic Management at MBS.

The seminar taking place on January 20, will be held at Dubai World Trade Centre, Dubai, UAE.

The event is part of the MBS Guest Speaker Series, in which visiting MBS faculty members offer seminars, which are free of charge and open to the public, said a statement.

The seminar will introduce powerful strategic management concepts in two areas: overviewing a strategic position, and structural attractiveness of a business, it added.

Some of the topics to be discussed at the seminar are:
•    The Strategic Position and Action Evaluation (SPACE) framework evaluates a business across four dimensions - Internal financial strength; competitive advantage; external industry/market attractiveness; and environmental stability. Most managers understand the framework straight away and use it to evaluate their business areas’ past, present and future strategic positions.

•    The Profit Impact of Market Strategy (PIMS) business unit database is unique. It captures the real life experiences of over 20,000 business units in detail. The key areas of business unit performance identified by the PIMS database will be briefly overviewed before focusing on two of the key drivers of performance – Market Perceived Quality, and Value.

Randa Bessiso, director - Middle East of MBS, said: “Our MBS Guest Speaker Series is increasingly popular and offers free and easy access to some of the leading business thinkers in their fields – the MBS faculty who teach our part-time MBA programmes around the world.”

“These sessions are not only interactive and thought provoking, they also provide practical tools that attendees can use immediately, at their own workplaces,” she added.

The MBS Middle East Centre in Dubai Knowledge Village is the largest and fastest growing of the school’s network of seven centres, and supports more than 1,700 Global MBA students in the Middle East.

Students, representing more than 90 nationalities, are mature working professionals in middle to senior management positions, working with multinational, regional and local companies. MBS offers part-time Global MBA programmes for working professionals with a choice of four learning pathways – general Global MBA, Engineering, Projects, and Finance, it stated. – TradeArabia News Service