UK-based Manchester Business School (MBS), a top business and management school, will hold information sessions on its doctoral programmes in Dubai and Abu Dhabi, as well as a public seminar on marketing in Dubai.

Two free to attend (advance registration required) information sessions for prospective DBA programme candidates will be held on April 1 (Dubai) and April 2 (Abu Dhabi) led by DBA programme director, Professor Jikyeong Kang, who will also deliver a free public seminar on marketing, on April 4 at Dubai Knowledge Village.

Professor Kang will discuss how marketers need to expand the channels, tools, and skills required to capture market share and to grow in today's environment.

The DBA programme, a logical extension of the MBA programme, has its emphasis on the application of knowledge to research issues, a statement said.

The DBA research is intended to apply state of the art knowledge to a specific management issue to directly improve the quality of the decision making. Through the DBA programme, senior business practitioners can undertake a substantial piece of research work, whilst remaining in a real business environment and with minimal disruption to their lives, and focus on the practical business application of the research.

The MBS DBA programme combines self-study with residential workshops at the Manchester Business School campus in the UK. The programme is delivered using a blend of self study and face-to-face teaching in year one, providing solid foundations for refined research methods in order to carry out research of a commercial nature. The DBA typically takes 4-5 years to complete, offering flexibility for working professionals.

Randa Bessiso, director Middle East for MBS, said: “The DBA programme is highly specialised and intended for very experienced and senior business people, who are looking to undertake an original piece of serious research.”

“We currently have more than 20 senior business people from the region following the DBA programme, in addition to more than 1,400 students in the region following our MBA programmes.” – TradeArabia News Service