The Canadian University of Dubai (CUD) will launch a four-year programme leading to the degree of Bachelor of Science in Communications the option to choose either English or Arabic as the medium of instruction.

With this, CUD has become UAE’s first foreign university to offer the programme in both languages.

The course is designed for students who want to specialise in journalism (print and electronic), advertising or public relations, a statement said.

CUD has designed the new course to serve as a springboard into a wide variety of public relations, journalism and multimedia careers, while preparing students to work on all media platforms and familiarising them with the latest IT and multimedia tools.

Students will be offered core courses and electives, including: principles of writing for the media, communication theories, news reporting, designing media messages, public opinion, and so on. Students will also be given a chance to do a practicum.

"The introduction of advanced communication technologies has significantly changed the way people communicate with each other,” said Dr Muhammed Kabir, vice president of Academic Affairs for CUD.

“This in turn has altered the interrelations of societies in the social, cultural, economic and educational spheres.”

“In light of these changes, Canadian University of Dubai wishes to introduce the new undergraduate program in communication, which will serve as a tool in developing a new generation of well-qualified communicators who are capable of understanding and customising the ideas and tools of the information age to serve the interests of the community," he added.

“By offering the course in Arabic and English we are reaching out to a wider student community and giving them an opportunity to become experts in the communications domain,” Dr Kabir continued.

“Upon completion of all degree requirements, students receive a Bachelor of Science degree in Communication. Graduates will be equipped with skills and knowledge to enter professional fields such as publishing, editing, production, planning and research, while they may also find jobs in any communication capacity in varied areas,” he concluded.

The CUD is also planning to launch a four-year Bachelor of Arts in English Language and Translation degree programme. This course is designed to equip individuals who are interested in pursuing a career in translation and interpreting. – TradeArabia News Service