An introductory course on iPhone applications development by the SAE Institute has proved a major draw.

The course was delivered to a sell-out audience, signalling the region’s growing interest in IT education, said the institute.

iPhone applications are mini-programmes that help perform functions ranging from categorising music to gathering medical data. Apple outsources from programmers around the world to develop their own applications and there are currently more than 50,000 available for download via Apple’s online store.

SAE Institute, a world-wide post-secondary creative media educator with a branch in Dubai, held the course at the SIM Expo’s Social Media Forum in Dubai to feed what it sees as a growing hunger for creative media technology instruction in the region.

Marco Bettelli, director - business development, SAE Group, said: “This course is a prime example of how technology can increasingly allow users to adapt personal devices for their own specific needs. The trick is removing the mystery from technology, which is what we do at SAE through our exceptional creative media programmes.

“Our global partnership with Apple allows us to consistently keep in step with the latest developments in technology. SAE Dubai is at the vanguard of new course development and by working closely with all our global partners, we aim to continue to be ahead of the curve with all creative media education technologies.”

The second edition of SIM, the fast growing trade show for the signage, imaging and media sectors, was held late October, and showcased latest products, technology and solutions related to digital printing, digital signage, sign making, new media, and the graphic arts.

SAE Institute provides creative media education in four streams –filmmaking, animation, audio engineering and multimedia. –TradeArabia News Service