Action Public Relations (Action PR) recently held a training workshop for a number of fresh university graduates affiliated with the Usaid-funded Maharat Internship Program.

Held at the company's headquarters in Amman, the three-day workshop covered various integral aspects of public relations, such as the skills required for dealing with various media and for building positive relations between institutions and local communities.

The final day was dedicated to the practical training of the group on devising public relations campaigns, corporate social responsibility activities, all of which were a comprehensive application of topics covered during the first two days.

'We seek to raise a generation of young men and women who are conscious to the importance of public relations and their vital role for the success of any modern institution,' stated Bashir Mraish, Action PR's general manager.

'Over the last couple of decades, public relations hasgrown to become a high art of human communication and a powerful tool for the creation of distinguished relationships between institutions and their target communities. More importantly, it is an art that is governed by set rules and fundamentals,' he added.

The Maharat Internship Program is considered a world-class development opportunity for recent Jordanian university graduates with no previous work experience. The program allows the students to work with private sector firms and dedicated mentors to gain valuable first-hand skills and experience.-TradeArabia News Service