The impact of global mega trends and adoption of a tool-based approach for companies to design actionable growth strategies will be the focus for an upcoming event in Dubai organised by Frost & Sullivan, a growth partnership company.

Frost & Sullivan’s Growth, Innovation and Leadership (GIL), a premier leadership event, will bring together visionaries, innovators, and leaders on February 19 at Madinat Jumeirah.

The congress will offer participants an opportunity to collaborate and brainstorm with Frost & Sullivan Growth consultants and industry peers on how to effectively capitalise growth opportunities through industry specific groups.

Workshops on industry groups such as defense, energy, environment, healthcare, ICT, metals, specialty chemicals, supply chain and logistics, will focus on the macro-to-micro approach.

It will first help companies in understanding the impact of the global mega trends on Middle East business, culture and society, identify opportunities and thereafter adopt a tool-based approach to design actionable growth strategies.

“Understanding the impact of global mega trends and realising opportunities that lie ahead of them is just the first step. Through our continuous interactions with the industry, we have realised that the challenge that most companies face is how they convert this knowledge into actionable, implementable growth strategies,” said says Y S Shashidhar, managing director, Frost & Sullivan, Mena.

“Through GIL 2012, Frost & Sullivan, will not only identify key mega trends that may affect companies and their industries and develop a long-term strategy. It will take this a step ahead and guide them through this Journey to Visionary Innovation via structured growth processes to facilitate effective implementation.”

Frost & Sullivan's GIL Community continues to be the only global network of its kind providing CEOs and their management teams all of the essential tools, strategies and best practices to accomplish their long-term growth objectives.

To date, the GIL Global Community supports more than 5,000 senior executives across 42-industry sectors across the globe on their quest to accelerate growth, inspire new ideas and become visionary innovators and leaders.

The event will provide a forum for delegates to structure strategic partnerships to achieve their growth goals, while keeping a keen eye on the economy.

Through GIL 2012: Middle East, participants will examine the dynamics of growth and gain access to critical expertise that will help differentiate their companies from the competition and engage in interactive sessions that provide them with the expertise to identify, analyse, and prioritise opportunities in their respective industries. – TradeArabia News Service