Arada welcomes new dining, retail outlets at Sharjah lifestyle hub
SHARJAH, May 26, 2024
Leading UAE developer Arada has welcomed an influx of dining outlets and retail brands at East Boulevard, the shopping and lifestyle destination at the centre of the AED35 billion ($9.52 billion) Aljada megaproject in Sharjah.
In total, 87 new shops, cafes and restaurants are now open at the popular 2.2-km-long avenue, making it one of the hottest new social spots in the UAE, said a statement from the Sharjah developer.
Recent completions to the East Village and Nest residential communities adjacent to East Boulevard mean that open leasable space has grown by 80% to 130,000 sq ft, providing a wide, walkable street lined with trees for an enhanced customer experience.
Newly opened outlets include Berenjak, the hit Persian home-cooked cuisine concept that has taken London’s Soho by storm, and Sharjah’s first edition of Home Bakery, the popular café and dining concept, it stated.
La Brioche, the French patisserie, has also made its Sharjah debut in Aljada, as has TBK, which has opened its second location following the Italian-American restaurant’s first outlet in Dubai, while trendy fast-food joint Pickl has brought its famous burgers to East Boulevard.
Upcoming outlets include colourful Indian restaurant Rang, which is opening its second location after Dubai Mall; Chef Eyad, which specialises in delicious smoked meats, the Late Lounge coffee shop and Mara Lounge, the popular world-cuisine concept that has a number of branches across the UAE.
These new outlets join a large range of existing F&B brands at East Boulevard, including Bosporus, Five Guys, Starbucks, Hoof Café, Moon Slice Pizza and Origami.
These are complemented by a wide range of shops and services, including Spinneys, Carrefour, Maple Bear Nursery, Mumuso, First Abu Dhabi Bank and the Artal fashion outlet, as well as pharmacies, salons, florists and cleaners.
On the new openings Group CEO Ahmed Alkhoshaibi said: "The expansion of East Boulevard not only cements Aljada’s position as Sharjah’s most vibrant community, it also underscores Arada’s commitment to enhancing the Emirate’s lifestyle offerings, contributing to its ongoing growth and economic development."
I’m pleased to say that commercial demand for our retail space has been extremely high, allowing us to curate the perfect blend of outlets for our residents and visitors,” he added.
According to Arada, East Boulevard welcomed 2.4 million visitors in 2023, with that number set to increase substantially following the raft of new openings in the first half of this year, and the recent completion of homes at Aljada.
In total, over 7,500 homes have now been finished at the megaproject, alongside a host of amenities that includes the SABIS International School-Aljada, a Wellfit flagship gym, the Zad food truck park and the Aljada Skate Park, all of which are complemented by extensive green landscaping.-
TradeArabia News Service
