UAE-headquartered Burjeel Holdings, said it has signed an MoU with Leejam Sports Company, the owner and operator of 155 ‘Fitness Time’ branded outlets in Saudi Arabia and the UAE, and the largest operator of fitness centers in the Mena region, to launch its operations in the kingdom. 

 

A leading ADX-listed healthcare services provider, Burjeel has over 16 hospitals and 23 medical centres in Mena region.

 

The MoU will see Burjeel and Leejam jointly establish and operate a network of more than 60 physiotherapy, rehabilitation and wellness centers in Leejam clubs across the Kingdom, including comprehensive rehabilitation and sports medicine facilities in KSA’s main centers. 

 

These units will offer physiotherapy, restoration, and wellness services including vitamin infusion, oxychambers and cryotherapy, as well as complementary medicine services including the ancient Indian practice Ayurveda and Naturopathy, with a particular focus on sports medicine and advanced rehabilitation treatments, it stated. 

 

It will also provide expert medical services for pain, musculoskeletal, and neurological problems. The joint venture is supported by the Saudi Ministry of Sport, as it continues to promote initiatives aimed at improving and developing the sports environment in the Kingdom, it added.

 

Unveiling big Saudi plans, Chairman Dr Shamsheer Vayalil said the newly created joint venture will initially open six centers during the next quarter across Riyadh city and later expand its services across the Leejam network in KSA over the next 12-18 months.

 

"Our collaboration with Leejam to provide high-quality services in rehabilitation and sports medicine is significant as we commence operations in KSA, renowned for its love of sports, and especially football. Professional and recreational athletes of all levels and passionate youngsters stand to benefit from comprehensive care, ranging from prevention to rehabilitation, which will be tailored to their specific needs," he noted. 

 

"These offerings will create a world-class support system enabling sportspersons to elevate their performance. We are also committed to supporting the transformative Vision 2030, which acknowledges the importance of partnerships with the private sector to promote sports for wellbeing," he added.

 

Leejam Sports Chairman Ali Al Sagri said the deal confirms the company's commitment to harnessing the full extent of its capabilities to raise the level of healthcare and physical fitness, and to achieve a healthier life for body and mind. 

 

"Our partnership with Burjeel Holdings, a leader in the field of healthcare services, ensures integrated sports medicine services of the best international standards," he noted.

 

The joint venture partnership will be operated through a newly formed company established under Saudi law and in which Burjeel and Leejam will each hold an equal 50% shareholding, he added.-TradeArabia News Service