Hospitality chain Swiss-Belhotel International has announced the soft opening of its new hotel-apartment complex in Juffair, Bahrain.

Swiss-Belresidences Juffair welcomed its first guest on October 1.
 
The stunning property is centrally located in the heart of the dynamic Juffair district – a popular hub for dining and shopping venues – and is merely 17 minutes away from Bahrain International Airport. In close proximity are Juffair Mall and the Grand Mosque.
 
Making the announcement, Gavin M. Faull, chairman and president of Swiss-Belhotel International, said: “We are delighted to open our second hotel in Bahrain which also marks the debut of our lifestyle brand ‘Swiss-Belresidences’ in the kingdom. We look forward to a long-term partnership with our valued owners and associates and are committed to delivering strong commercial success.”
 
Laurent A. Voivenel, senior vice president, operations and development for the Middle East, Africa and India, Swiss-Belhotel International, stated: “We are very excited to grow our presence in Bahrain and other parts of GCC. We are confident Swiss-Belresidences Juffair will enhance our offering in Bahrain with its distinctive concept and high-end facilities and is well equipped to meet the growing demand for quality upper midscale accommodation in the country. It has been designed to give business and leisure travellers a compelling experience in the heart of the city.”
 
Swiss-Belresidences Juffair is an upper midscale hotel-apartment complex boasting 129 spacious (one-, two- and three-bedroom) apartments and penthouse with superb amenities. Designed in modern and contemporary style, the complex features an array of leisure and entertainment facilities for families ranging from a business lounge to a fabulous spa and health club, an outdoor swimming pool, a playground, cinema and a games room for all ages.
 
Bahrain welcomed a total of 12.7 million tourists in 2017 and is targeting 15.2 million visitors in 2018. Continued investment in tourism infrastructure with solid increase in arrivals, particularly from the region, is contributing to this massive growth in Bahrain’s tourism sector.

Tourism investment is set to rise further with the Bahrain Economic Development Board (EDB) forecasting total foreign direct investment (FDI) in the sector to increase from the current $300 million to $500 million in the next few years. As part of these developments, Bahrain International Airport is undergoing a $1.1 billion modernisation programme, set to increase passenger capacity from nine to 14 million per year by 2020. Other infrastructure investment projects include the development of shopping malls such as Dilmunia Mall and the Marassi Galleria shopping complex, to join the recently-opened $159 million Avenues Mall at Bahrain Bay. - TradeArabia News Service