New luxury stone and marble brand Petraviva set to launch in Dubai
DUBAI, March 22, 2018
Petraviva, a luxury 1,500-sq-ft curated marble and stone boutique showroom, is set to launch in Dubai with a vision to present a new approach for buyers, architects and interior designers to discover natural stone and marble.
A luxury subsidiary of Al Marge Stone, one of the UAE's leading suppliers of architectural marble and granite, Petraviva will be located in the heart of Dubai on Sheikh Zayed Road.
Petraviva promises to present a one-of-its-kind boutique showroom where customers can experience the beauty and the artistic expression of each individual piece.
The showroom will house the full range of Petraviva's products, including pieces from its debut collection titled 'Lagi d'italia' named after some of the most well-known lakes in Italy.
The showroom will offer a fully integrated stone and marble solutions for both residential and commercial projects.
Slated to open its doors in April 2018, Petraviva will be the first true gallery-style showroom in Dubai, the company said. The Petraviva showroom was designed to recreate and restore the richness and superiority of stone that is designed by nature and adapted by human ingenuity, it said.
"Promoting a modern and original way of working with natural stone lies at the crux of the Petraviva discovery process. With that in mind, we endeavour to be at the forefront of the industry by setting a presidency of stone innovation," said Elie Al Marge, CEO and founder of Petraviva. "As part of our identity we strive to provoke imagination and expand the current use of natural stone in modern applications by incorporating the use of the finest materials found in nature, or encouraging different stone applications that go beyond the standard vanity and countertops," he added.
The elegant boutique showroom will also debut its 'Wood and Stone' collection in collaboration with leading Italian wood designer and manufacturer, Haute Material. The thoughtful pairing of wood and stone to create an overall tailored and cohesive look is a design trend that is gaining momentum in a very big way. - TradeArabia News Service