UAE-based Continental Investments, a leading real estate developer, has launched its Dh1-billion ($272 million) project, Rukan Residence, offering upscale living in Dubailand, UAE.

The launch took place yesterday (March 11) in Armani Hotel, Burj Khalifa, under the slogan “Breathe the aroma of life”.

Rukan Residence is located next to the Arabian Ranches project, top shopping centres, golf courses and entertainment facilities.

Seventy per cent of the project is allocated for public open areas and green landscape. The project includes a serviced residential complex made up of villas, townhouses, twin houses, studios and luxury apartments in various areas. In addition, there will be a commercial area consisting of retail space, special places for walking, entertainment facilities, which include tennis courts, sports club, special routes for running and cycling, a nursery and a mosque.

Ahmad Sabbour, CEO of Continental Investments said: “It is my pleasure to reveal the details of Rukan Residence project which celebrates cultural diversity. The 2.6 million-sq-ft project reflects the increase in demand in the real estate sector in Dubai. The retail spaces, entertainment facilities and homes are surrounded by green areas with designs that reflect our main priority: that residents experience a positive and inspiring environment with strong humanitarian values.”

He added that choosing the location of Rukan Residence came after a long study to find the best site for fast-growing urbanisation with high investment returns and a destination to attract new investors, which gives them high returns in the future.

This launch of Rukan Residence comes in accordance with the company's plan and strategy to expand its special projects, especially after the remarkable success of Dh400-million Continental Tower, located in the Dubai Marina. Its 555 flats distributed along 29 residential floors are known for their striking view and entertainment facilities.

The project in Dubailand reflects the increasing interest in the real estate sector in Dubai by investors and end users. It also demonstrates the diversity of the urban landscape, culture and civilisation in Dubai. These factors prompted Landmark Sabbour, which is based in Cairo, to enter the UAE market by forming Continental Investments in 2011.– TradeArabia News Service