Ideal Standard, a leading provider of key bathroom solutions in the Europe, Middle East and Africa (EMEA) region, is showcasing its innovative products at Downtown Design 2017 expo in Dubai.

A premier showcase of original, high quality design from all over the world, Downtown Design 2017 expo is being held at Dubai Design District till tomorrow (November 17).

Prominent on display is the company's new Ipalyss vessel range featuring Ideal Standard’s latest innovation in ultra-thin ceramic material, Diamatec, said a statement from Ideal Standard.

This patented new material was developed using a unique blend of specially refined materials, resulting in exceptional robustness that allows designers to achieve the near impossible: extremely thin, straight edges that are extremely robust and durable, said a statement from the company.

The striking aesthetics of the Ipalyss range were developed in collaboration with the award-winning British designer, Robin Levien and his design studio, it stated.

"In a 100 sq m stand, Ideal Standard’s stunning display is driven by the objective to give prominence to trend setting design and product innovation. And not only that! It is also the first presentation of the new Corporate Identity in Middle East & Africa," remarked Ahmed Hafez, the chief executive officer of Ideal Standard Mena.

Among the salient attractions on offer is Connect Air range, the latest multi-product collection that brings a lightness and an unprecedented elegance, granting an airy feel to any environment and creating efficient, durable and stunning bathrooms, he stated.

The Connect Air collection taps into the minimalistic trend for sleek and slim line interiors. Consisting of ceramics, furniture, bathtubs and shower trays, it offers a unique mix of timeless modern styles that connect to any bathroom’s requirements, he added.

Hafez said for more than 100 years Ideal Standard has been shaping the sanitary industry with leading innovation.

"Products like the single-lever tap, the rimless toilet, Aquablade flushing technology or the ultra-flat shower tray were pioneered by us," said the top official.

"We are uniquely positioned with deep-rooted engineering and manufacturing expertise in the Ceramic & Brassware product categories, providing high quality residential, commercial and healthcare bathroom solutions. At the same time, this allowed us to produce design concepts that have won prestigious awards, like IF, DOT, the German Design Award," he added.

Hafez said among its star attraction is Ideal Standard’s revolutionary AquaBlade flushing technology, guarantying total hygiene, water efficiency and a quietly impeccable performance. Using an engineered system that creates a pressurized cascade of water, which flows around the bowl generating 2 strong jets that merge, the area below the rim is rinsed clean.

"Expanding the very successful Idealrain family shower accessories, this year we present the new Idealrain Evo and Evo jet shower kits and handsprays. Idealrain Evo handsprays have 3 spray patterns, rain, fine rain and massage, while Evo Jet takes it one step further with rain, drop-jet & intense massage modes," he added.

On the expo, Hafez said: "Downtown Design is a great platform for established and emerging brands to converse with professionals – architects, contractors, engineers, etc. We are very excited to present our new corporate identity, as well as our latest design and technology innovations that are targeting the requirements and specification of the Mena region for hygiene, water and energy saving."

"Through our participation, we aim to take advantage of the huge networking opportunities and expose our trend setting and pioneering products to this amazing audience," he added.-TradeArabia News Service